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H&M has filed a lawsuit against infamous fast fashion retailer Shein for copyright infringement, according to court documents filed in Hong Kong. Hennes & Mauritz, the Swedish fashion brand more commonly known as H&M, has accused Zoetop Business Co – the Hong Kong-based entity that previously owned Shein – as well as Shein Group Ltd of copying its designs in the new lawsuit. H&M is seeking unspecified damages and an injunction to stop Shein from infringing on its copyright and trademarks. According to Bloomberg, the filing included photos of dozens of items – such as swimwear and sweaters – that H&M claimed was evidence Shein had stolen its designs. In a statement, an H&M spokesperson confirmed to Bloomberg it filed a lawsuit against Shein in Hong Kong, claiming the fast-fashion competitor “in multiple cases has infringed on our designs”. The next hearing is slated to take place July 31. More follows… Read More Fast fashion retailer Shein accused of racketeering and copyright infringement in lawsuit Chinese e-retailer Temu files lawsuit in US against rival Shein, alleging antitrust violations Italian designer launches scathing attack on Shein over ‘stolen ideas’: ‘Maybe I am the fool’

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People aren't best pleased with Elon Musk after he changed the Twitter logo to 'X'. On Sunday, the billionaire said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds." In doing so, he unleashed a wave of criticism, with marketing professor Jean-Pierre Dube telling the BBC he thought it was a joke, asking why anyone would "throw away" such a recognised brand as Twitter's. Musk is extending the rebrand though, with plans to change the office sign. If the rebrand flops, Musk won't be the first to make a mistake. Sign up to our free Indy100 weekly newsletter Indeed, here are some other rebrands that failed to capture the public. 1. Royal Mail In 2001, UK postal operator Royal Mail decided to change its name to Consignia to stop it being associated solely with sending and receiving parcels. The introduction of the new name alone cost £1.5 million but it went down very badly. After around a year, the company reverted to its original name. The re-rebranding to Royal Mail reportedly cost the company a further £1 million. 2. Mastercard In 2016 Mastercard changed its logo and people weren't keen. So much so that Mastercard later decided to only use this new logo on corporate worldwide communications, and opted to keep their existing brand image. 3. Gap In 2010, the American clothing retailer Gap changed its logo, causing an immediate social media backlash. This backlash was so intense that Gap reverted to its original logo within just one week. 4. Weight Watchers In 2019 Weight Watchers renamed itself Wellness and Wellbeing to be more body positive. The new rebrand didn’t go well, drastically impacting the company’s bottom line, with a stock market earnings of less than half. Following the change, they reported a loss of 600,000 members. 5. Hershey's In 2009, the sweet chocolate confections company Hershey’s decided to rebrand. Sadly, their new logo looked like a smoking poo so make of that what you will. 6. Leeds United In 2018 Leeds United changed its logo and it was so unpopular over 77,000 people signed a petition to boycott the rebrand, causing a PR nightmare. Call us conservative, but maybe there is a case for keeping things as they are after all... Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Billionaire Elon Musk's decision to rebrand Twitter as X could be complicated legally: companies including Meta and Microsoft (already have intellectual property rights to the same letter.

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Elon Musk may face legal difficulties after rebranding Twitter to X, trademark experts have warned, with tech rivals Meta and Microsoft both owning intellectual property rights for the letter. The tech billionaire renamed the social network on Monday, nine months after taking over the company in a $44 billion deal. The name change forms part of his plan to turn the platform into an “everything app”, which will offer services akin to China’s WeChat and India’s PayTM. X chief executive Linda Yaccarino said the company wanted to “transform the global town square” to integrate payments, banking and create a “global marketplace for ideas, goods, services, and opportunities”. Before achieving this goal, however, IP lawyers claim Mr Musk’s firm may face challenges from its competitors. “There’s a 100 per cent chance that Twitter is going to get sued over this by somebody,” US trademark lawyer Josh Gerben told Reuters, noting that there are nearly 900 active US trademark registrations that already cover the letter X. These include Mark Zuckerberg’s Meta, which owns a federal trademark for a blue-and-white letter ‘X’ relating to “social networking services in the fields of entertainment, gaming and application development”. Microsoft also has registered trademarks for the letter ‘X’ relating to its Xbox video game console. Neither company responded to a request for comment. Mr Musk first owned the X.com domain in 1999, when he founded a financial services company that later went on to become PayPal. He reacquired the domain in 2017 after making a deal with his former company, before tweeting in October 2022 that buying Twitter was “an accelerant to creating X, the everything app”. It is not clear whether Mr Musk has applied for a trademark for X, but if he succeeds he may still face difficulties in protecting the registered rights against other brands using the letter. “The very essence of trade mark registration is obtaining an exclusive right to the brand that is registered,” Matthew Harris, a trademark lawyer with Pinsent Masons, told The Independent. “It may be difficult to obtain for Elon Musk under the ‘X’ rebrand, not to mention the difficulty, should he obtain registered protection, in trying to enforce any registered rights in ‘X’ against other brands using a similar name.” Read More What is Elon Musk’s ‘everything app’ X? Twitter to X: Why Elon Musk rebranded the social networking platform Twitter rebrands to X as Elon Musk loses iconic bird logo What is Elon Musk’s ‘everything app’ X?