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What is Elon Musk’s ‘everything app’ X?
What is Elon Musk’s ‘everything app’ X?
Elon Musk’s plan to build an “everything app” is underway. After rebranding Twitter to X, the tech billionaire encouraged users to rethink the “whole concept” of what the platform is. Before he even purchased Twitter in October 2022, Mr Musk said that buying the site was an “accelerant” to creating a super app akin to China’s WeChat, India’s PayTM and Indonesia’s GoJek. These apps offer users the ability to not just make posts, but also send and receive payments, watch and listen to content, and even access services like booking taxis or ordering food deliveries. Earlier this month, Mr Musk reportedly secured money-transmitting licenses in three US states, suggesting it is already preparing to become a payments business. Linda Yaccarino, who took over as the chief executive of Twitter last month, gave more details about what the new X app will become, tweeting on Sunday that the rebranding was part of the company’s goal to “transform the global town square” beyond a social network. “X is the future state of unlimited interactivity – centred in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine,” she tweeted. “For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfil our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.” X did not respond to a request for further information from The Independent about when such changes might take place. Shortly before his takeover of Twitter was complete, Mr Musk tweeted: “Twitter probably accelerates X by three to five years, but I could be wrong.” Mr Musk has had access to the X.com domain since 2000, during which time he was working on PayPal. Before rebranding Twitter, the website simply showed the letter ‘X’, but now redirects to Twitter.com. Earlier this year, Twitter changed its business name to X Corp to align with Mr Musk’s “everything app” vision, but social media experts have questioned whether such a concept could ever work outside of Asia. “I’ll believe it when I see it,” industry commentator Matt Navarra said at the time of Mr Musk’s takeover. “Super apps, as they are known in the industry, are not a new thing. They’ve been hugely successful in Asia, but have not really caught on elsewhere. Could Twitter form part of a super app that lets you buy goods, chat to friends, get news updates, book a taxi etc.? Sure. Can Elon Musk make it work? Possibly. Will Elon actually do it? Who knows. He seems to have commitment issues.” Others have raised concerns about whether ditching the Twitter brand and associated bird logo could further damage the platform’s reputation, which has been under heavy scrutiny since Mr Musk’s takeover last year. “By changing Twitter’s app name, Elon Musk will have single handedly wiped out over fifteen years of a brand name that has secured its place in our cultural lexicon,” Mike Proulx, a research director at advisory firm Forrester, told The Independent. “This is an extremely risky move because with ‘X,’ Musk is essentially starting over while its competition is afoot.” Read More Twitter rebrands to X as part of Elon Musk’s plan to create an ‘everything app’ Twitter no longer exists as a company What is Elon Musk’s ‘everything app’ X? Elon Musk’s ‘X’ is already trademarked by Mark Zuckerberg Elon Musk red-faced as police halt Twitter sign removal leaving firm called ‘ER’
2023-07-26 16:17
Yi Gang Ends PBOC Governor Tenure Marked by Restrained Policy
Yi Gang Ends PBOC Governor Tenure Marked by Restrained Policy
Yi Gang ends a five-year tenure at the helm of China’s central bank that’s been marked by a
2023-07-26 16:15
NatWest CEO Alison Rose Steps Down After Nigel Farage Row
NatWest CEO Alison Rose Steps Down After Nigel Farage Row
NatWest Group Plc Chief Executive Officer Alison Rose is stepping down after a row over the way the
2023-07-26 15:49
CEO of UK bank resigns after leaking financial details of Brexiteer Nigel Farage to BBC News
CEO of UK bank resigns after leaking financial details of Brexiteer Nigel Farage to BBC News
The CEO of one of the biggest banks in the United Kingdom has resigned after admitting she leaked details of Brexit campaigner and political commentator Nigel Farage's finances to BBC News.
2023-07-26 15:45
Danone Asserts That It Still Owns Business Seized in Russia
Danone Asserts That It Still Owns Business Seized in Russia
Danone SA said that the French company remains the legal owner of its Russian dairy operations even after
2023-07-26 15:28
Nissan to Invest $663 Million in Renault EV Unit as Alliance Rejigged
Nissan to Invest $663 Million in Renault EV Unit as Alliance Rejigged
Nissan Motor Co. has finalized plans to invest in Renault SA’s electric-vehicle venture Ampere, capping months of negotiations
2023-07-26 15:21
China's new central bank governor faces daunting tasks
China's new central bank governor faces daunting tasks
Pan Gongsheng's appointment comes after he was installed as the Communist Party chief of the PBOC earlier this month, a surprise move that analysts said highlighted Beijing's urgency to bolster the country's slowing economy and stem the yuan's slide.
2023-07-26 14:58
Wind of change picks up for German region's energy sector
Wind of change picks up for German region's energy sector
Residents of the rural Bavarian village of Schnabelwaid have said "yes" to the installation of wind turbines on the hillside next to their community in a rare win for an...
2023-07-26 14:27
US Federal Reserve likely to lift interest rates to 22-year high
US Federal Reserve likely to lift interest rates to 22-year high
The US Federal Reserve is poised to announce a fresh quarter percentage-point hike to its benchmark lending rate on Wednesday to tackle inflation, while keeping the option open for more...
2023-07-26 13:24
Fed poised to hike rates as markets anticipate inflation endgame
Fed poised to hike rates as markets anticipate inflation endgame
By Howard Schneider WASHINGTON The Federal Reserve is expected to raise interest rates by a quarter of a
2023-07-26 13:15
Marketmind: Markets brace for Fed decision, earnings flood
Marketmind: Markets brace for Fed decision, earnings flood
A look at the day ahead in European and global markets from Brigid Riley All eyes are on the Federal
2023-07-26 12:53
Israelis Protesting Reforms Say Netanyahu Has Declared ‘War on Women’
Israelis Protesting Reforms Say Netanyahu Has Declared ‘War on Women’
Most conspicuous among the hundreds of thousands of anti-government protesters waving blue and white Israeli flags outside parliament
2023-07-26 12:27
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