Mattel plans to go all in on Barbie for Christmas
Mattel, riding high on the pink wave of the box office success of the "Barbie" movie, plans to go all in to deliver a Barbie kind of Christmas this year.
2023-07-27 07:52
Did 'Barbenheimer' just bring back cinema?
Summer blockbusters "Barbie" and "Oppenheimer" have given the troubled film industry a big shot in the arm, kindling hopes that consumers may have fallen back in love with the big screen three years after the pandemic forced movie theaters to close.
2023-07-24 20:15
Small businesses want a piece of Barbie's world
By Kailyn Rhone and Arriana McLymore NEW YORK It is Barbie’s world, and U.S. small businesses hope their
2023-07-23 19:24
Not every version of Barbie and her friends was a hit. Check out these flops
There's nothing Barbie has loved more in her 64 years in the toy world than to keep reinventing herself.
2023-07-22 23:53
Global retailers cash in on Barbie movie craze
By Helen Reid Shoppers are snapping up Barbie hoop earrings, perfume, jumpsuits, and dresses as retailers seek to
2023-07-21 22:25
How Barbie made a surprising comeback
The name "Barbara Millicent Roberts" may not ring a bell, but say her nickname — Barbie — and people of all ages know her. Created by Mattel in 1959, Barbie doesn't look a day over 19.
2023-07-14 19:53