Spain’s leading opposition party is set to hand Prime Minister Pedro Sanchez a scathing defeat in a national

In his four and a half years in office, Mexican President Andres Manuel Lopez Obrador has placated Pemex

Russian President Vladimir Putin is expected to meet this week with Chinese leaders in Beijing on a visit that underscores China’s support for Moscow during its war in Ukraine

Banco Santander SA has closed down its UK-based equity research team as it shifts analysis of companies to

The removal of a fuel subsidy has pushed the cost of transport out of the reach of many Nigerians.

Major League Baseball and the players’ association finalized their collective bargaining agreement through the 2026 season, 14 months after reaching a memorandum of understanding for a deal that ended a 99-day lockout

The Federal Reserve began two days of interest rate deliberations Tuesday amid widespread expectation that it will pause rate hikes as it attempts to fight inflation...

Israel is braced for a new wave of turmoil as Prime Minister Benjamin Netanyahu’s government pushes ahead with

By Stella Qiu SYDNEY Asian shares rose on Thursday as markets wagered that U.S. rates have peaked after

People aren't best pleased with Elon Musk after he changed the Twitter logo to 'X'. On Sunday, the billionaire said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds." In doing so, he unleashed a wave of criticism, with marketing professor Jean-Pierre Dube telling the BBC he thought it was a joke, asking why anyone would "throw away" such a recognised brand as Twitter's. Musk is extending the rebrand though, with plans to change the office sign. If the rebrand flops, Musk won't be the first to make a mistake. Sign up to our free Indy100 weekly newsletter Indeed, here are some other rebrands that failed to capture the public. 1. Royal Mail In 2001, UK postal operator Royal Mail decided to change its name to Consignia to stop it being associated solely with sending and receiving parcels. The introduction of the new name alone cost £1.5 million but it went down very badly. After around a year, the company reverted to its original name. The re-rebranding to Royal Mail reportedly cost the company a further £1 million. 2. Mastercard In 2016 Mastercard changed its logo and people weren't keen. So much so that Mastercard later decided to only use this new logo on corporate worldwide communications, and opted to keep their existing brand image. 3. Gap In 2010, the American clothing retailer Gap changed its logo, causing an immediate social media backlash. This backlash was so intense that Gap reverted to its original logo within just one week. 4. Weight Watchers In 2019 Weight Watchers renamed itself Wellness and Wellbeing to be more body positive. The new rebrand didn’t go well, drastically impacting the company’s bottom line, with a stock market earnings of less than half. Following the change, they reported a loss of 600,000 members. 5. Hershey's In 2009, the sweet chocolate confections company Hershey’s decided to rebrand. Sadly, their new logo looked like a smoking poo so make of that what you will. 6. Leeds United In 2018 Leeds United changed its logo and it was so unpopular over 77,000 people signed a petition to boycott the rebrand, causing a PR nightmare. Call us conservative, but maybe there is a case for keeping things as they are after all... Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Germany’s government is facing a major test after two junior partners in Chancellor Olaf Scholz’s three-party coalition sparred publicly over a key element in the country’s ambitious climate policy

Activity in China's services industry and construction sector dropped to its weakest level since December, according to data released Friday by the National Bureau of Statistics, as the country's economic recovery continues to lose momentum.