Mattel announces limited-edition 'Weird Barbie' doll for sale
Some might say Weird Barbies are made, not sold. Mattel, however, begs to differ.
2023-08-08 08:55
Mattel wants to pay you $277 an hour to play Uno
Mattel says it is conducting a nationwide job search for a "Chief Uno player." The salary: $277 an hour.
2023-08-04 19:24
Barbie is a hit and all kinds of business are hopping on the bandwagon
For marketers, Barbie has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That's always a good opportunity, but especially now, when even seemingly benign marketing campaigns can be controversial.
2023-07-29 17:28
Mattel plans to go all in on Barbie for Christmas
Mattel, riding high on the pink wave of the box office success of the "Barbie" movie, plans to go all in to deliver a Barbie kind of Christmas this year.
2023-07-27 07:52
'Barbie' buzz likely just a flash in the pan for toymaker Mattel
By Savyata Mishra (Reuters) -The fanfare around Margot Robbie-starrer "Barbie" could jolt the iconic Mattel doll's sales out of a
2023-07-24 19:50
How Barbie made a surprising comeback
The name "Barbara Millicent Roberts" may not ring a bell, but say her nickname — Barbie — and people of all ages know her. Created by Mattel in 1959, Barbie doesn't look a day over 19.
2023-07-14 19:53