In 2013, the beauty industry could have never anticipated the meteoric rise of a then-newcomer skin-care brand called The Ordinary. However, with minimalist, flat-lay-friendly packaging and too-good-to-be-true prices, it's no surprise that the products quickly took off among beauty novices and die-hards alike — and the rest is history.
A full decade later, the brand is more focused than ever on developing accessibly priced, highly innovative products for Deciem's global fan base that now span skin care, makeup, and hair care. (In recent years, the direct-to-consumer brand has popped up at a handful of major retailers, including Sephora, Ulta Beauty, Nordstrom, and U.K.-based Lookfantastic, so it's officially never been easier to restock your favorite wallet-friendly products.
With many of us spending more time at home (and perhaps rediscovering the feel-good effect of taking care of our skin), we're taking a moment to reacquaint ourselves with the brand's suite of products. And to help with this handy guide, we've sought the input of cosmetic chemist and The Beauty Brains co-founder Randy Schueller, as well as Miami-based dermatologist S. Manjula Jegasothy, MD. Keep reading for a comprehensive breakdown of what’s inside those cute little bottles and squeezy tubes, ahead.
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